Corporate Identity

Though my line of work has me handling a lot of different business cards, a curious difference between those from Americans and Germans had escaped my notice until a colleague pointed it out to me: taking a pile sitting on my desk, he demonstrated that while all American business cards were the standard 3.5” × 2” format, the German business cards followed no standard dimension and could be grouped into at least three different formats. The disarray of many different business card sizes hardly seems in Ordnung, but I’ve found that German businesses tend to be far more individualistic and more interesting in graphic design than their American counterparts, in contrast to what might be the expectation.

As it happens, just a day after this discovery I came across a collection of nifty business card designs from all around the world. A few of my favorites are below the fold…↓