To listen to my half-hour radio piece about Bensonwood, click here or listen at the player below: [jwplayer mediaid="1990"]
I spent the first eight years of my life in Fountain Inn, South Carolina, a small town now numbering around 6,700 people. When I prepared to move near Walpole, New Hampshire about a year ago to start at Florentine Films, I used my birth town as a model to imagine what Walpole might be like. This turned out to be unhelpful, as Walpole is practically star-studded even with 3,000 fewer folks: where Walpole has Ken Burns, Fountain Inn has Peg Leg Bates.
Though it sounds odd to American ears, Walpole is probably best described as a village, considering the 'central settlement' only has about 600 people. Yet in this village you can dine at the posh flagship cafe of LA Burdick, whose high quality chocolates are produced nearby and shipped hither and yon. If you sit long enough, you're sure to see some of the Florentine Family grabbing a coffee or a bite to eat, seeing as the edit house is a five-minute walk away. And you might meet there, as I did, Gary Smith, record producer most famously for the Pixies.
I'm terrible at the thing businesspeople call networking, so the first time I met Gary I really had no idea who he was or what he did, even though the night ended with him, another guy, and me sitting on his porch swapping stories for a couple of hours. I didn't see him for a several months until we met again at a birthday gathering for one of the Florentines. During the chitchat, he mentioned he was trying to find content for the small community radio station he ran across the river in Bellows Falls, Vermont. The opportunity was perfect for me--except that I was moving to Atlanta in about a month. D'oh, I thought.
I met with Gary a few days later to discuss what I might produce for WOOL FM, and he suggested a series of ten-minute vignettes on local companies. Not the podunk ones*, mind you, but regionally or nationally-known ones of the Florentine Films and LA Burdick flavor. He gave me a list, and I was again amazed at the caliber and variety of companies in and around Walpole. The idea was to cover one company per week in the three or four few weeks I had left.
*Though as a Florentine assistant editor notes, Walpole does somehow summon the economic might to support two dentists.
The one I eventually decided to start the series with was Bensonwood, whose facility I had driven past dozens of times without really noticing it. Bensonwood designs and builds homes and commercial buildings all around the country using a pretty ingenious method, and Tedd Benson, the founder, was chiefly responsible for the national revival in timber-frame construction starting about thirty years ago. I interviewed Tedd, took a tour of the facility, and interviewed a few other people over the course of two days.
As I began putting the piece(s) together, it became clear that I wasn't going to meet Gary's output goal. The pace of my creative process is slow to begin with, and nearly glacial when haunted by the specter of possibly ruinous technical challenges**. Instead of doing three or four ten-minute pieces on different companies, I would tell one half-hour version of the Bensonwood story. In the end I finished it several weeks after moving to Atlanta.
** BLOG EXCLUSIVE: I recorded all my voice-overs in my car, as it was the most convenient and acoustically-suitable environment I had.
My goal was to achieve professional-level quality despite my limited resources, and it wasn't until the final few hours of work I put into the piece that I felt I was getting anywhere close. I'm proud of the final product, even if it still sounds a bit amateurish to my ears. Gary and the folks at Bensonwood enjoyed it at any rate, and I hope you do too.